In a world of mindless superlatives and fake news, consumers are becoming more skeptical. So brands are admitting to shortcomings in an effort to sound more believable and trustworthy.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit