Deconstructing Advertising Podcast

     Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current ad campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
     To receive free weekly episodes of the Deconstructing Advertising podcast, click “Subscribe to the Podcast” at left, or visit iTunes.

Inspired by Fiction

     Marketers are blurring the lines between fact and fiction so it’s harder for consumers to differentiate between ads and entertainment.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Protest Marketing

     This week: Younger consumers prefer brands that take a stand on issues. And thanks to Donald Trump, there are plenty of issues to take a stand on.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Funeral Marketing

     As Baby Boomers age, they’re responding to funeral marketing that’s lighter in tone, is more direct and offers customization.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Live Ads

     Live ads are making a comeback since they can be more memorable and entertaining than pre-recorded ads. However, live ads only work when it's obvious they're live.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Shakespeare as Copywriter

     This week: When marketers want to create an image of status, culture or intellect, they sometimes let Shakespeare do the copywriting for them.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

UK Easter Ads

     This week: Judging by the blockbuster ads that UK retailers and candy makers run, Easter is almost as big a retail opportunity as Christmas.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Embracing Feminism

     This week: Marketers are piggybacking on the new wave of feminism ignited by the Donald Trump presidency.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Canned Foods

     This week: In spite of the efforts of canned food marketers, a new generation of consumers is turning its back on canned food.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Branded Shorts

     This week: There are festivals for films and festivals for ads. And increasingly, there are festivals for films that ARE ads.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Imitation Marketing

     This week: Some marketers imitate the successful campaigns of major brands in order to piggyback on that success and draw attention to their own products.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca