The Ad Guy

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Deconstructing Advertising is a weekly podcast from CBC Radio's Ad Guy, Bruce Chambers. To subscribe, visit iTunes.

Manipulation in ads.
Some ads attract attention with destructive stereotypes, like the one for men’s fragrance at the top of this page, which shows a man on a motorcycle riding through plate glass. By depicting men as testosterone-charged Hollywood action heroes, such ads encourage teen boys to grow into badly-behaved adults.      

     Sure, ads look glamorous and fun. But hidden below the surface is something much more sinister.
     CBC Radio’s Ad Guy, Bruce Chambers, has been exposing the manipulation behind the ads since 2003. Each week, Bruce deconstructs current advertising campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
     By seeing ads for what they really are, you can become less susceptible, make better choices, save money, gain self-esteem and live more sustainably.
     In addition to listening to The Ad Guy on radio, use the resources on this site as thought starters and discussion topics with friends, family or students: